Vlaanderen. Kunsttijdschrift. Jaargang 63

[p. 32]

Hyein Seo

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The initial idea for my bachelor collection was generated by a unique character from an old horror movie. The old-fashioned effects in the film made me laugh more than get scared. In those movies, there's always a beautiful rich woman who becomes the victim of all kinds of atrocities performed by the most unsighted monsters. She will then always wear a luxury fur coat and lots of jewels, have cherry red lips, a pale complexion and long legs. It's the cliché of the horror film heroin whom I want to make young and contemporary. So I model a humorous mixture of this gothic horror atmosphere and contemporary street culture.

Ever since I was little, I have had the opportunity to try out different kinds of art techniques and media. Having fashion as my core business, I combine all those experiences and come up with garments that could reflect what I want to tell with them. Even little parts of personal stories. I always think that fashion is a new platform that combines different genres. And I guess that's what drives me to continue designing. It's much more fun to try to picture the bigger image and come up with the right ways to present them. It's not always easy, but it's been a great pleasure every time I made my collection's presentation.

The Antwerp Academy is known as the best fashion school in the world. So I decided to move on and take myself to a place where it's more challenging, yet more inspiring. I'm starting my own label right after the show. I'd love to see this collection hanging on the racks, not somewhere in the basement.

[p. 33]

[p. 34]