Vlaanderen. Kunsttijdschrift. Jaargang 63

[p. 35]

Flora Miranda Seierl

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Reflecting on who we are and on the evolution of our society keeps me busy. My fascination for human beings and their character builds the base for all of my concerns. Next to this I love to embrace lifestyles, especially such that bring human beings to the border of existence, euphoria and other intense sensual perceptions, extreme conditions, physical states. In that sense optical illusions, hallucinatory patterns, untouchable structures of light are merging with sounds and shatters of text. Exhibitions, concerts, theatre performances, artists of all kinds and disciplines, have always ruled my life, as I grew up in a family of artists. My childhood has been modelled by helping to put together exhibitions, following the conversations of musicians, artists and gallerists. This being my background, drawing, creating, designing and making was a prior passion. This included a clear view on how I wanted things to look like and make drawings of those ideas of our environment and surroundings. Fashion commercials and campaigns for perfumes were holy to me, showing perfectly created concepts around an object of desire. Any artistic move, product, statement, output makes sense to me if it serves and is dedicated to a person and if it can suggest a dream and create a desire. My full attention goes to people. In high school I was intensely involved with painting and drawing, grasping the human being, personalities, characters. Still, it seemed like with fashion I could get the closest to a person, to the body. Fashion is about the persons themselves, it creates a living being, a reality and is a communicator to anything outside of this material aura. At that time the Belgian aesthetics were what I absolutely felt connected to. Concerning fashion, it was the image of women and men Belgian fashion designers created, their vision was so different to the stereotypical interpretations of bodies and gender, that it really struck me. That is what I saw myself linked to, as well as I adored the work of the old painting masters like Vermeer, Van Eyck and Rubens. Less the academy itself, but the whole Belgian culture was something that I was fascinated by and could naturally understand. To have my own company is what I am striving for.

[p. 36-37]