look to the affluent nations and say, ‘We want to be like them. We want cars. We want luxury. We want all of the life as pictured in glossy magazines. We want to embark on this road too.’ You will find elements of this thinking throughout the developing world. Even in China. I was told that when a visitor to Shanghai the other day remarked to a Chinese official, ‘How nice, you have so little automobile traffic in Shanghai,’ the Chinese host remained grimly silent. He, too, probably dreams of the day when Shanghai will have all those cars.
It is my view that we must begin to discipline our society, the world society, in those areas where we are most affluent. Just as in a country, a clan, a family, you first discipline the richer elements, the more wasteful elements, in order to establish a healthy egalitarianism. For the reorganization of the world a similar approach is needed. If the Club of Rome is truly dedicated to the task of helping to organize the future, it must begin to tell the affluent societies that there is a maximum beyond which all is waste. I think this is what the club in fact is saying. But the moment we begin to fix a maximum, people feel they are being pushed down, held within a framework, not allowed to grow more and more. This is nonsense, because within a stabilized society you go on improving the quality of life within that stability. You spend resources. You expend efforts. But all this is to improve quality, not to create quantity.
I believe the new thrust of the Club of Rome should be Limits to Waste. It should, instead of sparking depression, make every person in the affluent world, as well as in the developing societies, conscious of the utter waste which is so inherent in our everyday actions. There is waste of space, waste of food, of water, of clothing. There is even waste in just producing babies, you know? The Club of Rome's new line, Limits to Waste, could well be the next phase of activity for this organization, since such a program cuts across the boundaries of the rich and the poor in the world. This, the Club of Rome must achieve, because otherwise it will end up where it started - with a report and with computers.
The club's greatest problem is to translate findings in laboratories into practical action.
Limits to Waste would be action. It is, interestingly enough, what the Japanese at the Club of Rome symposium in Tokyo have been asking for. The Polish delegates, the South Americans and Africans, they all stressed these points repeatedly. From Limits to Growth we would move to Limits to Waste, to arrive ultimately at Limits to Wants or Desires. At that point we would really become civilized, because we would not encumber ourselves