Lisa Kuitert, Ons Voorgeslacht van W.J. Hofdijk, een negentiende-eeuwse prachteditie [Ons Voorgeslacht by W.J. Hofdijk. Specimen of a nineteenth-century luxury edition]
The luxury edition was the publisher's answer to the democratisation of books and reading. Books became cheap, but not everyone wanted cheap books. For the nouveau riche and those who wanted to be considered as such, books were a way of showing wealth and civilization. Luxury editions, mostly of large formats and often in several volumes, illustrated and with decorated bindings, served this purpose rather well. The article focuses on one of these editions, Ons Voorgeslacht by W.J. Hofdijk, a nationalistic book about the history of the Dutch. This book is considered as a typical nineteenth-century phenomenon, both for its content and for the form in which it was published.
Nel van Dijk, Een onverbiddelijke bestseller! De promotie van literair werk in de twintigste eeuw
[An implacable bestseller! The promotion of literature in the twentieth century]
The promotion of literature is a phenomenon that is typical of the twentieth century and that involves several institutions: bookstores, publishers, literary criticism, the government, and of course also authors themselves. We are dealing with a collective project; the institutions involved are dependent on each other. However hard an author may try to raise publicity for his work, when reviewers in dailies and weeklies neglect his work, chances are high that it will never reach the reading public. Furthermore, the promotion of literature is never disinterested. It is not only about passing on literature to the public and getting as many people as possible to read, it is also about money, recognition, status, and publicity. I Jan Cremer is the title of a Jan Cremer's debut, written in 1964 at the age of 23. This book marks a watershed in the twentieth century, because of the extent and nature of the promotional activities accompanying it. The way Cremer himself took charge of the publicity around his work was unlike anything done before in this area. In addition to the case of I Jan Cremer, this article highlights several other examples of book promotion in the twentieth century.
Leen Breure, De eenentwintigste eeuw: het boek als metafoor
[The twentyfirst century: book as a metaphor]
With the advance of the new electronic media, a paperless culture has been often predicted, but, in spite of the predominant role of Internet and digital documents, the Western world seems still to hold on to the conventional printed book. So far, the book has co-existed with its new counterparts and, as we may expect, it will continue to do so in the next century.
However, this conclusion is not fully satisfactory when we look at the rapid growth of the Internet and the penetrating power of the new media. This development lets us suppose that the printed word will have to face increasing competition. If well integrated, voice, sound, pictures, animations and video-clips are enriching elements in the presentation of written information, creating a more direct experience of the subject matter than the written text itself can provide. In addition, digital books offer much more personalised ways of access to their con-