Hannie van Goinga, ‘Alom te bekomen’. Veranderingen in de boekdistributie in de Republiek 1725-1770
[‘Alom te bekomen’. Changes in the Distribution of Books in the Dutch Republic 1725-1770]
Very little is known about the operation of the domestic booktrade in the eighteenth-century Dutch Republic. Yet it is an important period because reading habits changed. People began to read more and displayed a growing interest in recently published books. To enable large numbers of bookshops to stock up speedily with the most recent titles the booktrade extended the method of providing books on sale or return in a big way. In Germany booktrade historians have seen this practice as an unmistakable sign of modernization.
By examining booksellers' advertisements in newspapers from 1725 to 1770, it can be established that trading on sale or return was already practised in Holland in the thirties and was widespread in the forties. So much so that by the end of the forties publishers began to devise ways to avoid the trade on sale or return, a sure sign of its significance. Important booksellers/wholesalers, especially in Amsterdam but also in other towns, began to serve as stockists. From the fifties on some publishers left the distribution of their publications partly or even entirely in the hands of these stockists.
The increasing number of advertisements shows the expansion of the book trade in the thirties and forties. This growth stopped short in the fifties. By the next decade the advertisements had changed in style and content, clearly to bring in customers with puffed texts. The trade on sale or return dominated the domestic booktrade in the sixties.
However different the German and Dutch booktrade may have been, their modernization developed along the same lines.
Hans Moors, Oud Frans bloed. De saint-simonistische uitgaven van firma R.C. Meijer
[Old French Blood. The saint-simonian Publications by the Firm of R.C. Meijer]
The Amsterdam bookseller, publisher and writer Rudolf Carel d'Ablaing van Giessenburg (1826-1904), better known as R.C. Meijer, was always interested in social thought, religion and philosophy. Meijer felt very strongly about his commitment to society. Since 1855 he rapidly built up a strikingly principled publisher's list. Meijer was a notorious freemason and freethinker, deeply involved in the particular sociability of these philosophical persuasions. He firmly believed in the necessity of freeing people from the bonds of dogmatic, static clericalism. This engagement formed the basis of Meijer's life, views and his work.
The first decennium of his publishing career, the period on which the present article focuses, clearly shows the tension Meijer felt between his idealistic and his entrepreneurial goals. Little by little then, the story unfolds: the adventures of a small publishing firm with a low profile and high ideals, against the background of the modernization of the Dutch booktrade in the mid-nineteenth century.
This story is told from two different but closely related angles. The first aim of the present article is to analyse Meijers growing doubts about the apparently inopportune nature of his publications. It underlines his philosophical development, as well as his personal frustrations.